Our purpose
Our purpose at Smart Humans is simple... to help you and your business change the world.
The world is changing.
Today, having a successful business and brand is increasingly becoming about more than just making profit.
For effective and relevant brands that want to connect on a deeper level with other humans, business today has to have a social conscience. A purpose.
A purpose that translates into doing something with your business that matters. Something that changes the world for the better. Something that your customers can get behind and support not just you, but also your cause. Something that makes an impact and also changes the world, whether on a local, or a global level, and in a positive way.
Whatever that cause is, it should also enable you to continue to operate a profitable business, while at the same time championing your cause.
Your purpose is our purpose.
From climate change to rainforest destruction, from social inequality and racism to abject poverty. These are just a few of the continuing and evolving issues being dealt with across the globe by humans that care about our future and the future of this delicate planet we all call home.
But it’s not just the environmental and the social world that is changing, the world of business is changing too.
And it’s changing fast.
From the B Corp movement, and it’s mantra of using business as a ‘force for good,’ to brands, non-profits and charities that have goodness baked into their core business practices, if you are one of these ‘caring capitalists’ then we at Smart Humans passionately support you.
Your purpose is our purpose.
For ethical business. For ethical profit.
If you practice caring capitalism, or, ethical capitalism or, a triple bottom line, as others like to call it, then you are a new kind of business that balances purpose and profit. And that means that you are on our wavelength. You are our kind of business and we’d love to work with you and help you with your business and your cause.
You may be doing the best and good work in the world. But no one knows about it. How good are you at promoting and letting others know about your brand messaging, your mission, your purpose? How effective is your website?
That’s where we can help. Smart Humans can help you get the word out about your mission, your purpose, to the wider world. We can help you recruit those valuable superfans. Or as others call them, customers.
Let’s all be Smart Humans about how we change the world.
Let's work together, for good.
Contact us
We’re based in Glasgow, Scotland.
The world is our office.
Get in touch with us at Smart Humans and let’s chat about how we can change the world for the better. Together.